Google Ads

Google Ads (earlier known as Google AdWords) is an online advertising platform developed by Google that allows businesses to create and run ads across the web, making them easily discoverable when customers search for specific products or services. Advertisers can promote brief advertisements, service offerings, product listings, video content, or even mobile app installs through Google Ads, which has become Google’s primary revenue source, contributing over US$95.4 billion in advertising revenue in 2017. The platform operates on a PPC (Pay-Per-Click) pricing model, where businesses only pay when someone clicks on their ad, and advanced bidding strategies can be used to automatically reach a predefined Cost Per Acquisition (CPA). In this course, you will gain complete knowledge of Google Ads starting from the basics, including setting up your AdWords account, understanding campaigns, ad groups, ads, and keywords, and learning how to select the right campaign type. You will explore how the AdWords algorithm (AdRank) works, the importance of quality score, and how to make use of ad extensions. The course also covers determining bids and budgets, targeting the right audience, using advanced campaign settings, and adding keywords into ad groups through the keyword planner tool. You will understand the different keyword match types—Broad, Phrase, Exact, and Negative—and how each impacts campaign performance. Additionally, you will learn the concept of conversion tracking, why it is essential for measuring success, and the process of setting it up by adding tracking codes to your website. The course also provides hands-on knowledge of remarketing strategies, enabling you to re-engage past visitors and convert them into customers. By the end of this program, you will be equipped with the skills to run effective, data-driven advertising campaigns that maximize ROI and boost business growth.